There are many challenges facing the clothing and textile industry in countries worldwide, and South Africa is no exception. Intense competition from both the domestic and international markets is crippling both the clothing and textile industries. However, with a reservoir of experience and expertise within the industry, it could re-establish itself as a forceful industry with an ability to challenge competitors both domestically and internationally through a focus on added value, exceptional quality, and the effective application of all resources through technological innovation. One such innovation in the clothing industry in South Africa may be the use of modular manufacturing. Qualitative narrative interviews and text analysis results on the experiences of individuals through the implementation of modular manufacturing are presented and evaluated as a case study.
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